Amber Jai Nowell

Art & Design

Heidi Kirkpatrick: Branding

Branding project for Portland based fine art photographer Heidi Kirkpatrick. This project included a logo, wordmark, email signature, letterheads and greeting cards. The logo is based on Heidi's iconic image of her mother's lips, which can be seen on her matchbooks and other promotional material. Heidi wanted to go beyond simply using the image and create an identity. We used her initials along with the image to create a logo and her initials to create a simplified wordmark. Both the logo and the wordmark were used for letterhead designs. We then created a set of two greeting cards; one using the image of her father's shoes, another photograph of her suitcase, which she uses for reviews. The logo was created using a gradient mesh in Adobe Illustrator. Images of letterhead and greeting card provided by Heidi Kirkpatrick.